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The biggest question coaches ask about Rocky.ai isn't about features or functionality. It's about money: does Rocky take a cut of my coaching revenue?
This matters because AI coaching platforms handle revenue differently. Some charge flat monthly fees and let you keep everything. Others take ongoing percentages that can add up to thousands per month as your subscriber base grows.
We've analyzed Rocky.ai's current pricing structure, revenue model, and how it compares to alternatives like Delphi and Coachvox. Here's what coaches actually pay in 2026.
What Does Rocky.ai Cost in 2026?
Rocky.ai operates on a per-seat pricing model with four published tiers, according to their public pricing page checked August 3, 2026:
- Exploration Plan: $49/month - 1 admin seat, no commercial use allowed
- Bronze Plan: $99/month - 5 user seats
- Silver Plan: $199/month - 20 user seats, includes shop functionality and custom domain options
- Gold Plan: $399/month - 60 user seats across 4 brands (designed for resellers and agencies)
Additional seats cost approximately $10/month each, with volume discounts available at 20, 100, 500, 1,000, and 2,000 seat thresholds. Optional extras include a $199 one-time brand setup, $100/year custom domain, $399/year SSO, and $89 per 30-minute consulting session. Rocky notes these are reference prices that may vary by country and currency.
For coaches planning a commercial launch, the Silver plan at $199/month is the practical entry point - it's the lowest tier that includes the shop feature and custom domain option needed to run a paid product.
Does Rocky.ai Take a Revenue Share or Transaction Fee?
This is where Rocky.ai differs structurally from most AI coaching platforms. Based on their documentation reviewed August 3, 2026, Rocky.ai uses a bring-your-own-Stripe model where creators connect their own Stripe accounts using their own API keys.
Rocky.ai's help documentation does not list a platform transaction percentage or revenue share fee. That's the good news. The important caveat: Rocky.ai also does not explicitly guarantee 0% revenue share anywhere in their public materials. The documentation describes giving creators "full control" over revenue when using external payment links, but that language stops short of a contractual commitment.
Before launching a paid program on Rocky.ai, coaches should ask the company directly and get written confirmation on five questions: Does Rocky take any percentage of subscription revenue? Are there platform transaction fees beyond Stripe? Who is merchant of record? Does the bring-your-own-Stripe setup guarantee 0% platform cut? Do volume seat discounts apply to total seats or only add-on seats?
For comparison, both Delphi and Coachvox clearly publish their revenue share figures, making total creator costs calculable before signing. Rocky's bring-your-own-Stripe structure is likely favorable, but coaches bear the due-diligence burden to confirm it.
How Rocky.ai Compares to Delphi and Coachvox on Creator Economics
The revenue models across these platforms create very different economics as coaching subscriptions scale:
Platform | Monthly Cost | Platform Fee | Model |
Rocky.ai | $199+/month (Silver) | Not publicly confirmed | Per-seat pricing |
Delphi | $99-349/month | 15% revenue share | Base fee + percentage |
Coachvox | $99/month ($83 annual) | 10% on built-in checkout | Low base + percentage |
Sources: help.rocky.ai, docs.delphi.ai, support.coachvox.ai - all checked August 3, 2026. Verify current terms directly, as vendor pricing changes regularly.
At $10,000 monthly coaching revenue, these differences compound quickly. Coachvox's 10% built-in checkout fee equals $1,000/month taken off the top. Delphi's 15% fee equals $1,500/month. Rocky.ai's seat-based cost stays fixed regardless of how much revenue you generate - though the seat count determines your platform fee floor.
However, Rocky.ai's per-seat structure means your platform costs rise with subscriber count rather than revenue. A coach with 100 subscribers paying $50/month would need additional seats beyond Silver's 20-seat limit. At the reference price of $10/seat, those 80 additional seats add $800/month, putting total Rocky costs at $999/month - comparable to what a percentage-fee platform would charge at the same revenue level.
Which Pricing Model Works Better as Subscribers Scale?
The answer depends on your subscription price and expected subscriber count. Per-seat models like Rocky.ai's favor coaches with higher-priced, lower-volume offerings. Revenue share models favor coaches with many subscribers at modest price points.
Consider a coach charging $2,000/year who reaches 50 subscribers ($8,333/month revenue). On Rocky.ai, the Gold plan at $399/month covers 60 seats - enough for those 50 subscribers with room to grow. Alternatively, the Silver plan at $199/month plus 30 additional seats at $10/month each comes to $499/month. Either way, total platform cost runs roughly $400-500/month.
The same coach using Delphi would pay $299/month on the Scaler annual plan, plus 15% of $8,333 ($1,250/month), totaling roughly $1,549/month - over three times Rocky's cost at that revenue level.
The economics flip at high volume and low price points. A coach with 200 subscribers paying $100/year ($1,667/month revenue) would need approximately 200 seats on Rocky.ai. At reference pricing, those seats cost significantly more than a 10-15% revenue share on $1,667 would. The break-even point between per-seat and revenue-share models shifts depending on your pricing strategy.
Across 150+ AI twin launches, the coaches who gravitate toward fixed-fee structures tend to have established audiences and confident subscriber projections. Those still testing price points or launching to smaller initial cohorts often prefer models where costs scale with revenue rather than requiring seat forecasts upfront.
Rocky.ai's per-seat model suits coaches who can predict subscriber count and prefer fixed monthly expenses. It becomes expensive if you scale fast or want to test pricing without knowing how many paying subscribers you'll reach. The broader comparison of how AI coaching platforms structure creator economics covers how each model performs at different revenue levels.
For coaches building AI digital twins on BuddyPro, the model differs entirely - a flat annual license with unlimited paying users and no revenue sharing, so experts keep 100% of the profit at whatever subscription price and volume they reach. More information at buddypro.ai.
A deeper breakdown of Rocky.ai's seat tiers and plan structure is available at Rocky.ai Pricing 2026: Plans, Seats, and Revenue Model on davidriha.com.
Related Reading:
Sources:
- help.rocky.ai/rocky-for-creators/business-pricing-packages
- help.rocky.ai/rocky-for-creators/add-stripe-for-your-subscribers
- coachvox.ai
- support.coachvox.ai/article/96-faqs-charging-for-access
- docs.delphi.ai
- studio.delphi.ai/subscribe
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